Reminisce.
UX/UI Project set by Tab / Kin +Carter.
2019
Brief.
Develop a digital product that will benefit users and help with management of a medical condition. Brand the product or service and apply it to a digital launch campaign.
Insight.
Denmark Street is a hub for musicians
Solution.
A digital memory collection to engage a conversation with a patient and carer/family and friends, to create a calm atmosphere and control stressful times.
Worked with a Partner for this brief - Saffron Leijs
The Background.
Dementia is a disease that is not getting better anytime soon, nor is there a cure. So having to design for a condition which is always needing a solution, is very rewarding. Knowing you can help benefit someones life in some way, is something I thoroughly enjoy knowing. We found a therapy called reminiscent therapy, which is actually an activity of looking back at nostalgia in order to soothe the mind and become calm after a stressful situation. This was exactly what we wanted to achieve as this is a very beneficial thing to those suffering with dementia. Reminiscent therapy is used quite often in care homes, with photo albums, old boxes or objects that represent the past. Our goal was to make this even easier for them.
This led us to our insight that ‘ Remembering the past is often a soothing and affirming activity’. Having something like this for dementia patients would be beneficial to keep them relaxed, and also stimulate their brain activity without even realising. Its a nice way for them to look back at their life and recollect all the good times as well as all the people they’ve met.
Launch Video.
Using the video to launch the app will be beneficial that it will reach the target audience who do watch Tv a lot, especially in the quiet times of the day. They are not big social media users, and will rarely pay attention to ads that are out and about, so therefore the best option would be an tv advert. It gives first hand accounts of how people feel with dementia and how important interaction is to stay connected to loved ones. By emphasising this message in the video it reiterates how the app can be used for stressful moments and staying connected.
The Interface.
Firstly we looked into colour and how certain colour means something different to someone suffering with dementia. Blues and purples are calming, orange is a stimulant and red is easy to read. We also looked into logos and naming. We wanted the logo to reflect humans and how memories are a happy and loving thing. As for the name, although it is obvious, “Reminisce”, it can also be used as a verb. It sounded quite nice and soothing as a name.
We decided to go with the colours of two shades of cream and a salmon orange. These worked well together and made elements stand out. They are calming colours that are stimulating but not too overpowering or distracting. As for the logo, we wanted to directly symbolise humans and the how happiness and love is one of the most important things. The heart inside the head also represented that although someone may have Dementia and struggle with what's going on in their head, they are still loved and still very much present.
The Font was just simple and clear to read. 'Monserrat' has no confusing serifs of fancy character accents, it is just design and dementia friendly. Using a semi dark grey also allows it to be softer against the background colours, and also give more of a calming effect compared to black.
